Media Rate Card · 2026

Media partnerships with an audience of accounting firm owners.

A direct line to the people who pick the software their firm runs on. Rates are public. What you see is what you pay.

Owned channels
Public pricing
Canadian firm · VCFO
Effective August 2026
The Audience

The people who choose your buyers' software.

98%
Canadian audience
27%
Returning viewers
vs. 10–15% YouTube benchmark
+23%
Subscriber growth
last 30 days
72k
Monthly reach
across all channels
Recent sponsored placement
22,000+
Views on one sponsored video

A recent sponsored placement — 22,000+ views and counting.

Senior seats, not scrollers.

Firm owners and senior staff — the people who choose the software their firm runs on.

High buying power per viewer.

Higher intent, materially higher deal size than a generic business audience.

Every channel is owned.

YouTube, LinkedIn, newsletter, workshops. No rented platforms in the middle.

Annual Partnerships

The primary offering. Continuous presence across the year.

Annual partners get a 10% discount on à la carte rates, launch-timing priority, and quarterly product-input calls.

RecommendedOnly 2 available

Flagship Partner

$63,000USD / year
  • 1 Full Showcase video
  • 4 integrated mentions
  • 4 Shorts
  • Social amplification
  • Up to 6 newsletter placements
  • Launch-timing priority
  • Quarterly product-input calls
Email Mike Category exclusivity available
Standard

Integration Partner

$42,000USD / year
  • 6 integrated mentions
  • 6 Shorts
  • Social amplification
  • Up to 4 newsletter placements
  • Quarterly product-input calls
Email Mike Category exclusivity available
Pricing · Build your package

Build a package. See the number. Send it over.

YouTube
Full Showcase + Integration
$30,000 USD
Integration Package
$20,000 USD
Single Integration (Starter)
$7,500 USD
Owned audience
Newsletter placement
$1,750 USD
LinkedIn standalone post
$2,500 USD
Content production
Flagship case study
$25,000 USD
Short-form video series
$7,500 USD
Events & live
Roadshow / workshop
$20,000 USD
Co-hosted webinar
$12,000 USD
Speaking feature
$7,500 USD
Add-ons
Extra Short
$1,500 USD
Extra LinkedIn post
$1,000 USD
Launch-timing premium
$2,500 USD
Rights & exclusivity
Definitions

What these terms mean. No fine print elsewhere.

How We Work

Policy, not negotiation. Same rules for every partner.

01

No blanket exclusivity. Category exclusivity is available by the quarter.

02

One sponsor per video. One in three videos is sponsor-free.

03

One sponsor per newsletter issue. Max 6 issues a year per partner.

04

Every rate is agreed in writing before work begins.

05

Results recap within 7 days of every final deliverable. UTMs on everything.

06

Payment on release. Dates are always “on or before.”

Contact

Email Mike. That's the whole process.

Mike Libbey · Founder, YBL
mike@ybl.ca
Public pricing
Effective August 2026
Reply within 2 business days