Mike Libbey · Media Rate Card · 2026

Your buyersare already here.

Accounting firm owners deciding what their practice runs on. Let's build a partnership that fits.

Mike Libbey
CEO, YBL
  • YouTube
  • LinkedIn
  • Newsletter
The Audience

The people who choose your buyers' software.

98%
Canadian audience
27%
Returning viewers
vs. 10-15% YouTube benchmark
+93%
Subscriber growth
last 90 days
82k
Monthly reach
across all channels
1,000+
Newsletter subscribers
after 4 issues
Recent sponsored placement
22,000+
Views on one sponsored video

A recent sponsored placement, 22,000+ views and counting.

Annual Partnerships

The primary offering. Continuous presence across the year.

Annual partners get first refusal on new formats.

RecommendedOnly 1 available

Annual Flagship Partner

The full year. 1 showcase, ongoing presence, and priority on timing.

$60,000USD / year
  • 1 Full Showcase video
  • 4 single integrations, 1 mention each
  • 6 Shorts in total across the year
  • Every deliverable reshared on LinkedIn and Instagram
  • 8 newsletter placements
  • Launch-timing priority on the Showcase
  • First refusal on new formats

A year of consistent presence rather than a one-off spike. You get 1 dedicated showcase video built around a real problem your product solves, then 4 single integrations, 1 scripted mention each, spread across the year, so the audience keeps seeing you in context instead of once and never again. 6 Shorts in total across the year, every deliverable reshared on LinkedIn and Instagram, and 8 newsletter placements.

Launch-timing priority means the Showcase is scheduled to land on your date rather than wherever it falls in the content queue.

Only 1 Flagship partner exists at any time.

Email Me
One sponsor per video
Standard2 spots left

Annual Presence Partner

Steady presence across the year without a dedicated showcase.

$42,000USD / year
  • 6 single integrations, 1 mention each
  • 6 Shorts across the year
  • Every deliverable reshared on LinkedIn and Instagram
  • 4 newsletter placements
  • First refusal on new formats

6 single integrations, 1 scripted mention each, spread across the year, plus 6 Shorts, every deliverable reshared on LinkedIn and Instagram, and 4 newsletter placements.

The difference from Flagship is no dedicated showcase video. This is presence and repetition rather than a single deep-dive moment.

Good fit if your product is simple to explain, or if you want to build familiarity before committing to a full showcase.

Only 2 Presence Partner spots exist at any time.

Email Me
One sponsor per video
Pricing · Build your package

Build a package. See the number. Send it over.

Start with an annual partnership for the year, or add individual pieces below. Anything already covered by the annual tier you pick is marked as included, so nothing is counted twice. Every price is USD.

Annual partnerships

The same two partnerships shown above. Pick one, then add anything else you want on top.

Annual Flagship Partner

The full year. 1 showcase, ongoing presence, and priority on timing.

$60,000 USD/ year

A year of consistent presence rather than a one-off spike. You get 1 dedicated showcase video built around a real problem your product solves, then 4 single integrations, 1 scripted mention each, spread across the year, so the audience keeps seeing you in context instead of once and never again. 6 Shorts in total across the year, every deliverable reshared on LinkedIn and Instagram, and 8 newsletter placements.

Launch-timing priority means the Showcase is scheduled to land on your date rather than wherever it falls in the content queue.

Only 1 Flagship partner exists at any time.

Annual Presence Partner

Steady presence across the year without a dedicated showcase.

$42,000 USD/ year

6 single integrations, 1 scripted mention each, spread across the year, plus 6 Shorts, every deliverable reshared on LinkedIn and Instagram, and 4 newsletter placements.

The difference from Flagship is no dedicated showcase video. This is presence and repetition rather than a single deep-dive moment.

Good fit if your product is simple to explain, or if you want to build familiarity before committing to a full showcase.

Only 2 Presence Partner spots exist at any time.

YouTube
Full Showcase
A dedicated video to my audience, built as a story or as a full walkthrough.
$25,000 USD

The full treatment, built one of 2 ways, your call. As a story, where the video is built around a real pain point in running an accounting firm and your product is the resolution. Or as a walkthrough, a complete run through how the work actually gets done using your product.

Either way it's a dedicated video to my audience. Not a demo, not an ad read. The audience gets something useful and your product is the reason it works.

Includes 2 Shorts cross-posted and 3 social posts. Those 2 are covered by this price. More are the Cross-posted Short add-on at the bottom of the card.

Launch timing available as an add-on if you need it to land on a specific date.

Organic usage rights included.

3 Integrations
3 scripted mentions, 1 in each of 3 separate videos, plus Shorts.
$17,500 USD

Repetition without a dedicated video. Your product appears in 3 different videos rather than 1, scripted into whatever each video is actually about rather than read off a card at the top. The 3 are usually filmed on the same day and published over the following weeks.

Includes 3 Shorts and 2 social posts.

Works well when the product is easy to show in passing, or when you want frequency over depth.

Single Integration
1 scripted mention in 1 video. The lowest-commitment way in.
$7,500 USD

1 product mention inside 1 video, plus 1 Short cross-posted, with reshare rights on the Short.

This is the test. Most partners start here, see what the response looks like, then decide whether to scale.

Owned audience
The Test
2 months on the owned channels, no video lead time.
$4,250 USD

3 newsletter placements, 1 sponsor per issue, plus 2 LinkedIn posts written in the usual voice.

Priced at list on both components. Nothing here is discounted, it's simply the smallest way in.

No filming, so this runs in weeks rather than months. The fastest read on whether my audience responds to you.

Newsletter placement
A sponsor slot inside a regular issue.
$750 USD

1 sponsor per issue, so you're never sharing the space with anyone.

A short written placement in the flow of the issue rather than a banner.

No partner appears in more than 8 issues a year. That cap exists to keep the newsletter worth reading, which is what makes the placement worth buying.

LinkedIn standalone post
A dedicated post to a following of accounting decision-makers.
$2,000 USD

A standalone post written in the usual voice, not a reshare of your marketing copy.

LinkedIn is where this audience actually talks about software, so these tend to produce comments and conversation rather than just impressions.

The fastest signal of anything on this card. You'll know how it performed within a week.

Original production
Co-branded guide or template
A downloadable resource firms actually keep and use.
$6,000 USD

A written guide, checklist, or working template, co-branded and yours to keep.

Something a firm owner would download and then actually open again.

Works as a gated asset for your own lead generation, which is why partners usually pair it with a newsletter or LinkedIn push.

Bespoke Short
An original short-form video, scripted, shot and edited for you.
$7,500 USD

A new concept built around your product, not a clip lifted from something else. Scripting, production and post are all specific to you.

This is a full production, which is why it's priced above a cross-posted Short. New concept, new script, its own shoot and its own edit. Nothing lifted from footage already in production.

Cross-posted across YouTube, LinkedIn and Instagram. Organic usage rights included.

Bespoke Short series
5 original Shorts, produced as a batch.
$22,500 USD

5 original short videos produced in one run and cross-posted across channels.

Batching is what makes this cheaper per unit than 5 Bespoke Shorts bought separately. One scripting session, one shoot, one edit block. 3 Bespoke Shorts bought individually cost the same as 5 bought as a series.

Useful for feature highlights, quick tips built around your product, or extending the life of a larger piece.

Ad asset, single
1 video shot for you, to run as a paid ad on your own channels.
$5,500 USD

A 60 second video, delivered as a finished cut and a clean cut with no music or overlay, in whatever aspect ratios your ad platform needs.

This publishes nowhere on my channels. You own the files and you run them from your own ad accounts.

90 days of paid media rights are included in this price.

Ad set, 3 variants
1 shoot, 3 cut variants so you can test which opening performs.
$13,500 USD

1 sitting, 1 script, 3 different openings. Run all 3 at low spend, see which hook wins, then put the budget behind that one.

Sponsor owned, publishes nowhere on my channels, 90 days of paid media rights included.

Delivered as finished and clean cuts in the aspect ratios you need.

Live & stage
Speaking feature
Your product featured from stage at an event YBL is part of.
$4,500 USD

Where Mike is already speaking at a conference or industry event, your product is featured within the talk. Real context, real stage, third-party voice.

Subject to the event permitting it, so timing depends on the calendar rather than being bookable on demand.

Add-ons
Cross-posted Short
One Short cut from a video already in production, added to any package.
$2,500 USD

Pulled from footage we're already shooting, cross-posted across channels.

Added to an existing package rather than bought alone.

If you want an original concept scripted, shot and edited for you specifically, that's a Bespoke Short and it's priced separately.

Extra LinkedIn post
An additional LinkedIn post bundled into a larger package.
$1,000 USD

Bundled rate, available only when added to a package.

Standalone LinkedIn posts are priced separately at $2,000 USD.

Launch-timing premium
Your deliverable lands on your date, not ours.
$2,500 USD

Content normally publishes in the order it's produced. This moves your deliverable to a specific date, so it can line up with a launch, a funding announcement, or a conference.

Limited availability, since only 1 thing can occupy any given slot.

Extra ad variant
Another cut from the same shoot. Add-on only.
$3,000 USD

An additional variant produced from a shoot already booked.

Available alongside an ad asset or ad set, not on its own.

Usage rights
Category exclusivity, per year

Close your category on my channels for the full term. Annual partnerships only.

Requires an annual partnership

No direct competitor in your category appears anywhere on YouTube, LinkedIn or the newsletter while you hold the seat. Not a video, not a Short, not a newsletter placement.

Your category is named in writing when the agreement is signed, so there is nothing to argue about later.

Priced at 40% of the annual tier, because closing a category means declining revenue from everyone else in it.

Availability depends on the category. If I am already in conversation with someone in your space I will tell you before you buy, not after.

Paid media rights, per 90 days

Run the content as paid ads from your own accounts, for a 90 day window.

Add items first

Base packages include organic rights only, which means sharing and resharing on your own channels with no spend behind it.

This lets you put paid budget behind the content from your own ad accounts for a defined 90 day window, with your own targeting.

Ads run from your accounts, not mine. Renewable in further 90 day windows if it performs.

How this works

The whole card in four lines.

  1. 1

    Everything on this page is public and priced. Build any combination below, see the number, and email it over.

  2. 2

    Annual partnerships are the main offering. They bundle the same pieces at a better rate than buying them one at a time.

  3. 3

    Anything an annual partnership already covers is marked as included in the builder, so nothing is ever counted twice.

  4. 4

    All prices are USD and exclude taxes.

What the words mean

Showcase
A dedicated video built about your product, start to finish.
Integration
A scripted mention of your product inside a video that is about something else. It is an ad read, but woven naturally into the topic so it lands better and viewers do not skip it.
Short
A vertical clip, cross-posted to YouTube, LinkedIn, Facebook and Instagram.
Newsletter placement
A sponsor slot inside one issue of the newsletter, one sponsor per issue.
Payment and terms

What you pay, and when. No fine print elsewhere.

A la carte

50% on signature, 50% on delivery of the finished cut. The signature payment covers production and is not refundable once the work is scheduled.

Annual partnerships

A 12 month term. 50% on signature and 50% at 6 months, or paid in full at signature if you'd rather have 1 invoice. The term holds your slots for the year.

Currency

Rates are set in USD, exclusive of taxes. Canadian dollar figures are converted at 1.4 and are indicative, the invoice currency is whatever the contract states.

How We Work

Policy, not negotiation. Same rules for every partner.

01

1 sponsor per video.

02

1 sponsor per newsletter issue. No partner appears in more than 8 issues a year.

03

Every rate is agreed in writing before work begins.

04

I maintain editorial control, which is what keeps the audience trusting it. You get a review pass on the cut for accuracy and product detail.

05

Every paid placement is disclosed, on camera and in the description.

06

A Showcase takes up to 8 weeks from signature to publication. Shorter pieces are faster, and a rush is possible for a fee.

07

UTMs on everything.

08

Dates are always “on or before.”

Contact

Email me. That's the whole process.

Mike Libbey, CEO of YBL
Mike Libbey · CEO, YBL
mike@ybl.ca
Public pricing
Effective August 2026